Privacy Policy

1. Overview

NATURAL PURITY (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website or use our products and services (collectively, the “Platform”). It also explains your rights and choices regarding your personal information.

By accessing or using the Platform, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Platform.

We may update this Privacy Policy from time to time. Changes will be effective when posted. Your continued use of the Platform after changes are posted constitutes acceptance of the updated policy.

2. Information We Collect and How We Collect It

We collect personal information and non-personal information (together, “Information”).

Personal Information is information that can identify you as an individual, such as your name, email address, phone number, employer, job title, mailing address, or other information you voluntarily provide.

Non-Personal Information is information that does not identify you directly, such as aggregated usage data, technical information, or website analytics.

We collect Information in the following ways:

- Directly from you when you submit forms, create an account, make an inquiry, or communicate with us

- Through your interactions with our communications

- From third-party service providers

- Automatically when you use or navigate the Platform

- Through analytics and performance tools

3. Information You Provide to Us

Information you provide directly may include:

- Details submitted when subscribing to services or purchasing products

- Account registration information

- Contact details provided through forms or inquiries

- Correspondence with us, including emails

- Survey responses

- Transaction and billing information

- Information provided when reporting issues or requesting support

You may choose not to provide certain information, but doing so may limit your ability to use some features or services.


No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Information Automatically Collected

When you visit the Platform, we may automatically collect:

- IP address and general location information

- Browser type and operating system

- Date and time of access

- Pages viewed and features used

- Referring website

- Cookies and similar technologies

Cookies help us improve functionality and user experience. You can manage or disable cookies through your browser settings, though some features may not function properly.

We may use tools such as Google Analytics, which collect anonymized data to help us understand usage patterns and improve the Platform. You can opt out of Google Analytics tracking using Google’s opt-out tools.

To learn how to opt-out of the Google Analytics Advertising Features we use, please see Google Analytics’ currently available opt-outs for the web at https://tools.google.com/dlpage/gaoptout.

5. How We Use Your Information

We use Information for purposes that a reasonable person would consider appropriate, including to:

- Provide and operate the Platform and our services

- Respond to inquiries and provide customer support

- Process transactions and manage accounts

- Communicate service-related and administrative messages

- Send marketing communications where consent has been obtained

- Improve and personalize user experience

- Analyze usage and performance

- Maintain security and prevent fraud

- Meet legal, regulatory, and contractual obligations

We will not use your personal information for new purposes without obtaining additional consent, where required by law.

6. Retention of Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

When information is no longer needed, it is securely deleted, destroyed, or anonymized. In some cases, anonymized data may be retained for research or statistical purposes.

7. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, use, or disclosure.

While we take privacy seriously, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

8. When We Share Your Information

We do not sell your personal information.

We may share information:

- With trusted service providers who assist us in operating the Platform or providing services

- With affiliates or business partners where permitted by law

- In connection with a business transaction such as a merger or sale of assets

- To comply with legal obligations or regulatory requests

- To protect our rights, property, or safety, or that of others

- With your consent

All third parties are required to protect your information and use it only for authorized purposes.

9. Third-Party Services

Third-party providers may host, analyze, or process data on our behalf. These providers are contractually required to safeguard your information and comply with applicable privacy laws.

10. Children’s Privacy

Our Platform is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that such information has been collected, we will delete it promptly. If you become aware that Information of a child under 16 years of age has been provided, please contact us at [email protected].

11. Your Rights and Choices

Under Canadian privacy law, you have the right to:

- Access your personal information

- Request corrections to inaccurate information

- Withdraw consent, subject to legal or contractual restrictions

- Ask questions or raise concerns about our privacy practices

You may unsubscribe from marketing communications at any time by using the unsubscribe link or contacting us directly. We may still send non-promotional communications related to your account or services.

Only us (or agents working on behalf of us and under confidentiality agreements) will send you these solicitations, and only if you have previously indicated that you wish to receive them. If you do not want to receive solicitations from us, you can “opt-out” by emailing us at [email protected]

If you no longer wish to receive marketing or promotional communications from us, click on the “unsubscribe link” provided in such communications or send us an email to [email protected]. If you opt out of receiving marketing/promotional emails, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. Please report your concerns about collection or use of Personal Information through the Platform to [email protected]

12. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or our privacy practices, contact us at:

Email: [email protected]